Reaching The Largest Group of Homebuyers

According to the National Association of Realtors’ 2019 Home Buyers and Sellers Generational Trends Report, Millennials make up the largest group of homebuyers. Are you shocked?

What is a Millennial anyway? The Pew Research Center considers a Millennial as anyone born between 1981 and 1996. (ages 23 to 38 in 2019)

It’s no secret that social media is a great place to get your business noticed. But are you harnessing the power of social media to reach the heart of your business? Where are these Millennials?

Let’s break it down by generation:

These numbers are so powerful if you are looking to reach more buyers. Millennials are on social media. Millennials are the largest group of homebuyers. So where should you be?

It’s not enough to just “be” on social media. You have to build your trustworthy reputation in your community and tell your story. Are Millennials seeing you as the area expert? Are they watching your videos? Are they reacting to your content? If not, you need to create a marketing strategy around them to capture their attention & interact with your business.

Takeaway: Don’t overlook Millennials…they are your largest demographic!

Hair standing on end just thinking about creating a market strategy? Contact me & let’s talk about how I can help grow your social media.